What are the signs your market share has started to stagnate or, worse, on a slow decline?
Bigger competitors are squeezing you out and customers have forgotten your name.
You don’t have the money in your budget to “buy” a bigger market share through more expensive advertising.
And you certainly can’t drop your prices any lower in order to compete.
If any of this rings true, it’s a strong reason to sell before your competitors put you out of business.
“But, wait,” you say, “I don’t have to sell. My sales are holding.”
Ask any business guru – there’s an undeniable connection between market share and future profitability.
Even if your sales are holding steady, a continued loss of market share is a big red flag indicating it’s time to sell your business.
